What Makes Things Cool? Or Why Everybody Isn’t Cool.


What Makes Things Cool? Or Why everybody isn’t cool.

Interesting research on what makes things cool and why “Just Say No” campaign doesn’t work.  Hint: It may be better to tell adolescents that everybody’s doing it if you wan them to stop.

I wonder how this Journal of Consumer Research could be used to help stop violence against women on campus?

Congratulations graduates. A year ago I was honored to present the commencement address as my alma mater, Bowling Green State University. There really are only about a half dozen commencement addresses, all personal stories of the same profound though. I wish I had this list before I wrote mine as It would have saved a lot of time in the writing.

I like Cornell West’s 2009 Spelman speech.

Quote: “It takes more courage to examine the dark corners of your own soul than it does for a solider to fight on the battle field. You have to be courageous to be a free-thinker and go against the grain.

I would still add that it is important to “monetize your passion.” I’ve tried starvation and food and shelter aren’t overrated. Following your passion is a lot easier when you are well fed.



What is the one thing you would tell the graduates?


Returning to my Alma Mater 30 years later to deliver the Spring commencement address was an honor.  It was an emotional experience giving the speech.

Thank you to the hundreds of people who answered the question, “If you returned to your Alma Mater, what is the one thing that you would tell the graduates?”   You provided incredible content and specific, constructive feedback.   You helped me write the speech and just like life, it was your input that made it such a great success.

My advice was to pursue your passion, but be ready to wander.  It helps if you monetize your passion, because sooner or later you have to pay the bills, and that makes life a lot more enjoyable.  But more than anything, recognize that we all were put on this earth for one reason: to create.

The commencement address starts at 32:15.